Ever heard the phrase “Don’t be clever, be clear”? Well my guest on today’s show is about to knock that dang lie out of the park ;-)
Yes, that's right, we have the Chili Lime Queen herself, Katie Pannell.
As a personality-infused copywriter & creative director, Katie and I are going to be diving into how to create spicy copy that not only increases your visibility but also your sales as a creative entrepreneur.
Katie isn’t usually a fan of third-person bios, but she loves to be introduced because it makes her feel fancy.
So, here’s what she wants you to know: As a copywriter and creative director, Katie gives brands a breadwinning personality and they give her testimonials like “Omg, you just made me cooler online than I am IRL” (Paraphrasing.)
She isn’t a New York Times Best Selling Author, a speaker, or any other cloutty title, but her cat went viral on Tiktok so that counts for something right?
When Katie isn’t writing for 6-7 figure entrepreneurs, she’s probably re-writing her third-person bio because these are awkward or playing a gig with her rockstar husband.
She is seriously one of my FAVORITE people on the planet and my personal copywriter so I am STOKED to have her on the show.
What you’ll learn
Why no one pays attention to your “I help” statement
Why you shouldn’t sell on emotions
How to craft a creative direction that immediately places you as an authority in your space
How to stand out when pitching to podcasts or big-name publications
Connect with Katie Pannell