EP-4 Mustafa Ghouse The Business Called Cricket

Cricket is the most marketable sport in India and so are the cricketers. In this universe where values of sportsmen are defined by auction prices some like Mustafa Ghose, the CEO of JSW Sport goes beyond it to find the diamond to invest in. His latest pick is Rishabh Pant. This week hear Mustafa Ghouse on the Business Called Cricket 

Former Indian Davis Cup Star and now an ace Sports marketeer, Mustafa Ghouse is on the Business Called Cricket this week. He tells Rica Roy on why he was drawn to the gen-next hero Rishabh Pant even before his Brisbane heroics and how he plans to mould Pant’s off field persona. Mustafa is not just getting him money but mentorship as well
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