Ep 41. Content That Keeps Working While You Rest

Hello, lovely.

Some of my content still brings me clients—not just months later, but years after I created it.

That’s the beauty of long-form, or what I call cornerstone content. It’s the kind of content that keeps doing the work quietly in the background while you rest, take time away from your business, or simply live your life.

In this week’s episode, I’m sharing how to create content that breathes—content that still feels relevant a year or two from now so you can build a calm, sustainable business that doesn’t require you to be online 24/7.

Throughout my ten years of sharing my heart online, I’ve taken my fair share of extended breaks. I’ve just come back from a six-month hiatus—no Instagram, YouTube uploads, or newsletters, but the beautiful thing? Clients still found me. Mostly through my blog and my YouTube channel—The Slow Creative. They found me through old pieces of searchable content I’d created long before that break.

This weekly habit and sustainable approach to marketing (and visibility) has been a foundational pillar in my slow business philosophy for nearly a decade—it’s my tried and true for staying visible (even while I rest).

So if you’ve been feeling the pressure to ‘chase trends’ or try to keep up with what’s “working” this week, you might enjoy focusing on creating timeless, meaningful, foundational content that supports both you and your audience, long after you’ve hit publish instead.

If you’ve been craving a slower, more sustainable way to show up online—this episode is for you.

Inside This Episode

In this conversation, I share how I use cornerstone content to build a business that doesn’t depend on constant posting or the algorithm.

You’ll learn:

* Why I don’t follow trends — and how viral content can quietly lead to burnout

* The difference between short-term visibility and long-term discoverability

* Why cornerstone content is one of the core pillars of slow, sustainable marketing

* How to choose topics that will still be relevant a year from now

* The 5 simple steps to start creating cornerstone content that keeps working for you

* My personal rhythm for creating one long-form piece each week (without burnout)

* Practical ways to repurpose, refresh, and reuse your best content

* How to build your own resource library—a body of work that grows with you.

This isn’t about doing more.

It’s about creating smarter, slower, deeper and letting your past work do some of the heavy lifting for you.

If You’ve Been Feeling…

* Exhausted by the pressure to stay visible online every day

* Disconnected from the kind of content that feels true to you

* Overwhelmed by trends, algorithms, and trying to “keep up”

* Guilty for stepping back from your business—even when you needed to

* Unsure what kind of content will actually last

Then this episode will help you find your rhythm again.

You’ll walk away with clarity, calm, and a plan for creating timeless content that works quietly in the background so you can rest without guilt and show up more intentionally when you’re ready.

Prefer to Watch?

🎥 Watch the video version on YouTube → Watch on YouTube

Links & Resources

– ChatGPT (for repurposing and summarising transcripts into smaller pieces)

– Descript (for editing and pulling short clips from podcasts or video recordings)

– Canva Pro (for turning long-form ideas into visual posts and carousels)

I’d love to hear from you

What’s one piece of content you’ve created that’s still bringing you clients or visibility months (or even years) later?

Or if you’re just getting started, what kind of cornerstone content would you love to create first?

Drop your thoughts in the comments 🫶

Or come say hi on Instagram. I’d love to know if this resonates.

k.🤍

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kristabauer.substack.com