Ep. 42 - Succeed As An Entrepreneur By Finding A Niche with Deirdre Tshien The Art of Winning

Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter! Capsho is software that helps Experts who podcast create their AI-generated episode titles, player description, show notes, social media captions, promo emails, blog posts, LinkedIn articles, and YouTube descriptions - in under 10 mins - so that they can quickly amplify their message and grow their listeners!
 
She is the creator of Content Honey Traps, author of Honey Trap Marketing, and host of the Grow My Podcast Show. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that comes with starting, running, closing, and exiting businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity and amplify their message!
 
In this interview, Deirdre discusses her decision to move to New York City and start her own business, as well as her experience with failed ventures. She talks about how she failed at becoming a doctor and how she transitioned into entrepreneurship. She explains how content honey traps are a key component of AI, and how it can surprise you with the negative or positive feedback it provides. To learn more about Deirdre and Capsho, listeners can visit “The Grow My Podcast Show”!
 
[00:01 - 06:41] Who is Deirdre Tshien? 
Deirdre discusses her experience in business development, fashion technology, coaching, and agency work    
[06:42 - 23:12] Succeed As An Entrepreneur By Finding A Niche 
How she started a business with her boyfriend, which was initially successful but quickly went downhill She credits Instagram and other social media platforms for their initial growth She realized that corporate was not the right path for her Due to the success of her social media presence and the help of her family  
[23:13 - 35:14] Boost Your Marketing With Capsho
How turned to a coach to help her in finding a niche and how she started to build traction Transitioning into coaching other entrepreneurs Capsho, is an AI-powered podcast copywriter that creates a high-quality drafts for users The process of starting a podcast The sign-up process for their software How life can be viewed as a game and how winning can be measured  
[35:15 – 50:29] Closing Segment
If life was a game, how would you measure winning? Love waking up in the morning and going to bed with a peaceful mind What brings you the most joy in life?  Enjoying the little moments in life with her husband What would be the fastest way to success for an entrepreneur? Resilience and optimism What does health look like for you?  Working out each morning and taking vitamins  
 
Connect with Deirdre!
Podcast: The Grow My Podcast Show
 
 
Want to learn more about creating multiple streams of income, wealth protection, financial freedom, or real estate investing? Join our investor club, check out our blog, get our free ebook on investing, or join us for our monthly wealth and whiskey virtual meetup. Take the first to your wins in life just head on to http://www.valkeregroup.com. 
 
Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn, or wherever you get your podcasts!   
 
 
Key Quotes
 
“We very much know what our strengths are individually and we very much know what our weaknesses are and we just leverage that.” – Deirdre Tshien
 
“Because we had niched down, we actually opened up our minds to what the possibilities could be for where Capsho could go.” – Deirdre Tshien