31 min
Ep. 43 - Building Up & Tearing Down Front's $200 Million Category Strategy The SaaS Brand Strategy Show
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- Business
Strap in, SaaS fans. On this week's episode of The SaaS Brand Strategy show, we're taking a ride into the heart of Front’s category strategy around their Customer Operations Platform. We love finding interesting and well-executed category strategy in the wild, and Front has made waves with their's raising over $200 million in their pursuit of this category, and the narrative surrounding it.
Today, we dive headfirst into their website, dissect their product video, and give you our no-holds-barred take on what we think works and what could use a little polish. We're all about celebrating what we think of as the good stuff that aligns with our process and perspective, while also pointing out the things that we think would benefit from a tweak.
If you're looking to stand out in the SaaS crowd too, tune in to see what we think of their marketing strategy and the of their category approach, plus hear our thoughts on how they could level up even further. You'll walk away with a ton of inspiration, and maybe even a few ideas on how to shake up your own game too.
About DRMG:
SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.
DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.
The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.
Own the brand that drives demand. With DRMG.
Send us an email at: hi@drmg.co
Learn more at: drmg.co
Strap in, SaaS fans. On this week's episode of The SaaS Brand Strategy show, we're taking a ride into the heart of Front’s category strategy around their Customer Operations Platform. We love finding interesting and well-executed category strategy in the wild, and Front has made waves with their's raising over $200 million in their pursuit of this category, and the narrative surrounding it.
Today, we dive headfirst into their website, dissect their product video, and give you our no-holds-barred take on what we think works and what could use a little polish. We're all about celebrating what we think of as the good stuff that aligns with our process and perspective, while also pointing out the things that we think would benefit from a tweak.
If you're looking to stand out in the SaaS crowd too, tune in to see what we think of their marketing strategy and the of their category approach, plus hear our thoughts on how they could level up even further. You'll walk away with a ton of inspiration, and maybe even a few ideas on how to shake up your own game too.
About DRMG:
SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.
DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.
The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.
Own the brand that drives demand. With DRMG.
Send us an email at: hi@drmg.co
Learn more at: drmg.co
31 min