EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler The Alignment Podcast

This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.
In our conversation we discuss:
What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way
How the evolution of sales tech has changed the buyer-seller relationship
Why telling sales reps to just increase their activity level alone won’t lead to improved sales results
How sales leaders can interact differently with Marketing to get what they need to hit their numbers
Additional Resources:
“Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” (Max’s book)
Sales Hacker
Max’s Personal Website
Engage with Max on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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