21 min
EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things" The Alignment Podcast
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- Business
This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.
In our conversation we discuss:
What value Sales Enablement provides today’s B2B organization
Where the majority of companies are getting it wrong when it comes to their established sales process
How to ensure Sales Enablement doesn’t become the “fixer of broken things”
The key benefits that Sales Enablement can offer the marketing team
Additional Resources:
Company Website
Engage with Ed on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.
In our conversation we discuss:
What value Sales Enablement provides today’s B2B organization
Where the majority of companies are getting it wrong when it comes to their established sales process
How to ensure Sales Enablement doesn’t become the “fixer of broken things”
The key benefits that Sales Enablement can offer the marketing team
Additional Resources:
Company Website
Engage with Ed on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
21 min