43 min
Ep. 46 - Unpacking Humane's "AI Pin" Launch & New Tech Category Lessons The SaaS Brand Strategy Show
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- Business
On this episode of The SaaS Brand Strategy show, we kick off a critical analysis of the world’s first “AI pin” introduced this month by Humane. Not just the pin itself, but the launch, and the combined praise and ire it’s drawn within the tech community. We’ll be discussing features, design, and the philosophy that drove its creation—but even more so whether or not that philosophy is showing up prominently enough in the messaging and positioning of the product for it to matter and make waves.
Join us as we unpack Humane.ai’s product launch strategy, and wonder aloud if the focus on its technical prowess has overshadowed the company’s ability to merchandise the human problem its supposedly there to solve. We discuss whether the balance of innovation and human-centric design, and the messaging of it as a whole, is enough to make what Humane.ai is doing meaningful.
Whether you're a tech enthusiast, a marketing professional, a SaaS founder looking at what to do or what not to do in your own messaging and positioning, or just someone curious about the future of wearable technology, we offer our perspectives on the evolving landscape of AI, its potential impact on our lives, and the crucial nature of telling and selling a story when launching new categories of products and technology into the market.
About DRMG:
SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.
DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.
The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.
Own the brand that drives demand. With DRMG.
Send us an email at: hi@drmg.co
Learn more at: drmg.co
On this episode of The SaaS Brand Strategy show, we kick off a critical analysis of the world’s first “AI pin” introduced this month by Humane. Not just the pin itself, but the launch, and the combined praise and ire it’s drawn within the tech community. We’ll be discussing features, design, and the philosophy that drove its creation—but even more so whether or not that philosophy is showing up prominently enough in the messaging and positioning of the product for it to matter and make waves.
Join us as we unpack Humane.ai’s product launch strategy, and wonder aloud if the focus on its technical prowess has overshadowed the company’s ability to merchandise the human problem its supposedly there to solve. We discuss whether the balance of innovation and human-centric design, and the messaging of it as a whole, is enough to make what Humane.ai is doing meaningful.
Whether you're a tech enthusiast, a marketing professional, a SaaS founder looking at what to do or what not to do in your own messaging and positioning, or just someone curious about the future of wearable technology, we offer our perspectives on the evolving landscape of AI, its potential impact on our lives, and the crucial nature of telling and selling a story when launching new categories of products and technology into the market.
About DRMG:
SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.
DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.
The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.
Own the brand that drives demand. With DRMG.
Send us an email at: hi@drmg.co
Learn more at: drmg.co
43 min