42 min
Ep. 47 - Hubspot Acquires Clearbit: Will Their Category Change? The SaaS Brand Strategy Show
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- Business
On this week's episode of the SaaS Brand Strategy Show, Ryan, Mike, and Dustin delve into HubSpot's recent acquisition of Clearbit. A move that is part of what's been a significant shift in HubSpot's strategy over recent years, from a focus on inbound marketing to a broader customer management approach. We explore how Clearbit's data enrichment tools can impact customer's CRM and marketing strategies, enhancing lead generation and customer insights—and how this purchase does and doesn't position Hubspot against Salesforce.
Join us as we analyze HubSpot's potential motivations behind the Clearbit acquisition and its impact on the SaaS marketing landscape. We discuss the fine balance between being specific enough to be compelling and generic enough to encompass a wide range of services in your messaging and positioning. And, how does HubSpot's evolving narrative align with the principles of effective category design, and what does it mean for their future, and the future of SaaS marketing?
Tune in this week for an insightful conversation on SaaS marketing, on The SaaS Brand Strategy Show.
About DRMG:
SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.
DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.
The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.
Own the brand that drives demand. With DRMG.
Send us an email at: hi@drmg.co
Learn more at: drmg.co
On this week's episode of the SaaS Brand Strategy Show, Ryan, Mike, and Dustin delve into HubSpot's recent acquisition of Clearbit. A move that is part of what's been a significant shift in HubSpot's strategy over recent years, from a focus on inbound marketing to a broader customer management approach. We explore how Clearbit's data enrichment tools can impact customer's CRM and marketing strategies, enhancing lead generation and customer insights—and how this purchase does and doesn't position Hubspot against Salesforce.
Join us as we analyze HubSpot's potential motivations behind the Clearbit acquisition and its impact on the SaaS marketing landscape. We discuss the fine balance between being specific enough to be compelling and generic enough to encompass a wide range of services in your messaging and positioning. And, how does HubSpot's evolving narrative align with the principles of effective category design, and what does it mean for their future, and the future of SaaS marketing?
Tune in this week for an insightful conversation on SaaS marketing, on The SaaS Brand Strategy Show.
About DRMG:
SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.
DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.
The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.
Own the brand that drives demand. With DRMG.
Send us an email at: hi@drmg.co
Learn more at: drmg.co
42 min