1 hr 6 min

Ep 474: Florencia Gomez, Wine Marketing Strategist, MW Student Series, 4/4 Interpreting Wine Podcast

    • Food

I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series.
Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them.
We close out the series in the company of Wine Marketing Strategist Florencia Gomez 
London-based Florencia hails from Argentina, has over 12 years of experience at all stages of the wine supply chain, and is currently a stage 2 MW candidate.
She holds a winemaking degree has made wine in Argentina, the US, France, and Croatia. Subsequently working as an Export Manager at Argenina’s Grupo Peñaflor, Since 2019 Florencia has been a consultant, using her experience to rethink wine communications from a holistic perspective. Working as a brand ambassador, content creator and communication strategist.
We taste three Argentinian wines, a Chardonnay from Buenos Aires, a criolla and a cabernet franc both Salta in the North. Florencia knowing each of the wineries intimately from her time at Grupo Peñaflor.
Intro
Origin Story
Argentinian wine culture
Flor’s consultancy
Argentinian Wine overview
Costa Y Pampa Chardonnay
Valle Esteco Criolla
Cabernet Franc
Future Wine Trends
Master of Wine Programme
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/474
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk
GUEST CONTACT: Florencia Gomez, Wine Marketing Strategist
https://www.flor-gomez.com/
https://www.instagram.com/wine.flor/
WINERY CONTACT: 
Wine 1: https://www.grupopenaflor.com.ar/en/wineries-trapiche
Wines 2, 3: https://www.elesteco.com.ar/en/home-2/
Date recorded: 30 Nov 2021
Listen and subscribe: www.interpretingwine.com 
CONTACT ME:
Email: hello@interpretingwine.com
 
Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
Instagram: https://www.interpretingwine.com/instagram
Facebook: https://www.interpretingwine.com/facebook
Twitter: https://www.interpretingwine.com/twitter
Linkedin: https://www.interpretingwine.com/linkedin
Clubhouse: https://www.interpretingwine.com/clubhouse
Youtube: www.interpretingwine.com/youtube
 
MW Student Series SERIES DIRECT LINK
Melissa Worrall www.interpretingwine.com/463
Victoria Daskal www.interpretingwine.com/464
Luke Harbor www.interpretingwine.com/473
Florencia Gomez www.interpretingwine.com/474

I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series.
Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them.
We close out the series in the company of Wine Marketing Strategist Florencia Gomez 
London-based Florencia hails from Argentina, has over 12 years of experience at all stages of the wine supply chain, and is currently a stage 2 MW candidate.
She holds a winemaking degree has made wine in Argentina, the US, France, and Croatia. Subsequently working as an Export Manager at Argenina’s Grupo Peñaflor, Since 2019 Florencia has been a consultant, using her experience to rethink wine communications from a holistic perspective. Working as a brand ambassador, content creator and communication strategist.
We taste three Argentinian wines, a Chardonnay from Buenos Aires, a criolla and a cabernet franc both Salta in the North. Florencia knowing each of the wineries intimately from her time at Grupo Peñaflor.
Intro
Origin Story
Argentinian wine culture
Flor’s consultancy
Argentinian Wine overview
Costa Y Pampa Chardonnay
Valle Esteco Criolla
Cabernet Franc
Future Wine Trends
Master of Wine Programme
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/474
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk
GUEST CONTACT: Florencia Gomez, Wine Marketing Strategist
https://www.flor-gomez.com/
https://www.instagram.com/wine.flor/
WINERY CONTACT: 
Wine 1: https://www.grupopenaflor.com.ar/en/wineries-trapiche
Wines 2, 3: https://www.elesteco.com.ar/en/home-2/
Date recorded: 30 Nov 2021
Listen and subscribe: www.interpretingwine.com 
CONTACT ME:
Email: hello@interpretingwine.com
 
Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
Instagram: https://www.interpretingwine.com/instagram
Facebook: https://www.interpretingwine.com/facebook
Twitter: https://www.interpretingwine.com/twitter
Linkedin: https://www.interpretingwine.com/linkedin
Clubhouse: https://www.interpretingwine.com/clubhouse
Youtube: www.interpretingwine.com/youtube
 
MW Student Series SERIES DIRECT LINK
Melissa Worrall www.interpretingwine.com/463
Victoria Daskal www.interpretingwine.com/464
Luke Harbor www.interpretingwine.com/473
Florencia Gomez www.interpretingwine.com/474

1 hr 6 min