Ep.5 Creating The Next Hit: Why Big Companies Struggle With New Games - with Nikita Tolokonnikov and Vicent Boned Riera Games and Names

Hey there! Welcome to the Games & Names podcast, a place where we casually chat about the gaming industry with a hint of magic.
In the fifth episode, we talk not with one but two guests — Nikita Tolokonnikov, Product Director at Tripledot, and Vicent Boned Riera, Data Analyst at Supercell. Why do big companies struggle with creating new hits? Is it easier for a big company or a small studio to make the next big thing? What can we define as a hit, to start with? And what do you need to create one? That and much more we try to answer in this episode!
Episode's crew: ⁠Stan Minasov, Jesse Kroon, Nikita Tolokonnikov, Vicent Boned Riera
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In this episode, we talk about:
- why big companies struggle with creating new hits;- how already successful games and high standards damage game production and creativity;
- the definition of a 'hit' and how these criteria changed in Supercell along the way;
- what are the crucial things for a game to be successful and why risk aversion stands in the way of it;
- why it's almost impossible to emulate a small studio's benefits in a big corporation;
- why Clash Mini and Floodrush (already discontinued) unlikely will become the next Supercell hit
We also share a bunch of game recommendations that we loved recently, including the magnificent Disco Elysium! Stay tuned for the next episodes. Good luck and have fun :)
YouTube (if you want to see us!): https://youtu.be/DqLpbtT4XbU
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