18 min

Rand Fishkin: How E-Commercers Can Be More Innovative (And Happier) Part 1/2 E-Commerce Boost

    • Business

In this episode, Rand Fishkin, the founder of Moz, explains how cultural biases affect marketers - and e-tailers. According to Rand, these biases limit people in the industry and keep us all from being innovative and truly amazing at our jobs. In this part one out of two, Rand explains why investments do not have to be measurable, why all channels do not have to be ROI positive and why marketers have to stop thinking that they are not technical! Time to release yourself from those biases and rethink your marketing approach!

Link to his INBOUND 2017 talk, including tools and more tips: https://moz.com/rand/cultural-conditioning-biases-us-make-bad-decisions-lives-work-marketing/

In this episode, Rand Fishkin, the founder of Moz, explains how cultural biases affect marketers - and e-tailers. According to Rand, these biases limit people in the industry and keep us all from being innovative and truly amazing at our jobs. In this part one out of two, Rand explains why investments do not have to be measurable, why all channels do not have to be ROI positive and why marketers have to stop thinking that they are not technical! Time to release yourself from those biases and rethink your marketing approach!

Link to his INBOUND 2017 talk, including tools and more tips: https://moz.com/rand/cultural-conditioning-biases-us-make-bad-decisions-lives-work-marketing/

18 min

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