18 min

Rand Fishkin: How E-Commercers Can Be More Innovative (And Happier) Part 1/2 E-Commerce Boost

    • Business

In this episode, Rand Fishkin, the founder of Moz, explains how cultural biases affect marketers - and e-tailers. According to Rand, these biases limit people in the industry and keep us all from being innovative and truly amazing at our jobs. In this part one out of two, Rand explains why investments don’t have to be measurable, why all channels don’t have to be ROI positive and why marketers have to stop thinking that they’re not technical.

In this episode, Rand Fishkin, the founder of Moz, explains how cultural biases affect marketers - and e-tailers. According to Rand, these biases limit people in the industry and keep us all from being innovative and truly amazing at our jobs. In this part one out of two, Rand explains why investments don’t have to be measurable, why all channels don’t have to be ROI positive and why marketers have to stop thinking that they’re not technical.

18 min

Top Podcasts In Business