Ep 51: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 2)

We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget.

In this episode of the World’s Best Email & Retention Podcast, Jordan digs into the playbook billion-dollar brands use, and shows how to apply it without the billion-dollar resources. You’ll learn:

• Why you should launch everything as a test
• The simple segmentation model that can transform your campaigns
• How cadence, subject lines, and destinations shape results
• Why “set it and forget it” is a dangerous trap for growing brands

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#EmailMarketing #RetentionMarketing #EcommerceGrowth #CustomerRetention #EmailStrategy #LifecycleMarketing #MarketingPodcast #EmailSegmentation #ABTesting #EcommercePodcast

00:00 – Introduction

01:30 – Launch every campaign element as a test

04:29 – What to test first: triggers, cadence, subject lines & more

10:23 – How bad segmentation wrecks inboxing

13:49 – The simple six-segment model for smarter targeting

22:35 – Using product segmentation to drive hero sales

25:59 – Created date segmentation: this year’s vs. last year’s business

31:22 – Base analysis and the truth about repeat buyers

36:44 – Key takeaways on testing, frequency & segmentation

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