28 min

Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media‪?‬ iDigress with Troy Sandidge

    • Marketing

Do you want to generate more growth for your business? Of course, you do. The biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination.

Do you want to generate more growth for your business? Of course, you do. The biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination.

28 min