To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author Don Peppers. Hear from Don on his thinking around treating customers as a market of one and his B2B marketing philosophy that set the stage for the ABM revolution.
Information
- Show
- Channel
- FrequencyUpdated Biweekly
- PublishedSeptember 18, 2023 at 12:37 PM UTC
- Length31 min
- RatingClean