Stories are powerful!
When you tell the right story in the right way, you don’t have to sell your products or “persuade” people to buy – because the narrative of your story does the heavy lifting for you!
I don’t know about you, but that sounds amazing to me! Where do I sign up?
Today’s guest, Kurian Tharakan, has made it his mission to help business owners like us create, tell, and deliver our stories for maximum impact. Kurian is the Founder and Managing Director of a strategic marketing firm and best-selling author of a book rooted in storytelling.
If you’ve ever struggled with marketing your products or services, it’s time to circle back to your core story and rework how you tell it to your people. Are you ready? I know I am!
Tune in to learn about the power of storytelling and how to use stories in your marketing strategy!!
Oh, and by the way, if you like what you hear? Could you do me a huge favor and leave us a review on iTunes @ When I Grow Up Pod? It would mean the world! Thank you!
Leave a 5 star review on iTunes!
Times to Check Out:
[3:28] - The number one reason companies, organizations, movements, and businesses fail
[4:41] - What the power of a story means for business
[7:16] - Common mistakes business owners make in their marketing
[13:58] - Three actions to help improve your story
[14:10] - How to find out what story to tell
[18:05] - Tips for discovering your unique narrative
[20:16] - The inspiration behind writing a book
Connect With Kurian:
Website: https://strategypeak.com/
Book: The 7 Essential Stories of Charismatic Leaders Tell by Kurian Tharakan
**The first 5 people who email Kurian at kurian@strategypeak.com and mention the When I Grow Up pod get a FREE Kindle copy of his book!
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Grab my pivot guide https://www.kelseymarieknutson.com/pivot
Send us podcast ideas at info@kelseymarieknutson.com
Links:
Show notes: https://www.kelseymarieknutson.com/podcast
Information
- Show
- FrequencyUpdated Weekly
- PublishedMarch 14, 2022 at 1:00 PM UTC
- Length31 min
- Episode55
- RatingExplicit