In this episode of the JumpStart Beauty Brand Guest Series, Svetlana Zacharevich, co-founder and CEO of Wander Beauty, answers questions around the theme "What Beauty Founders Don't Know," while also taking us on her journey as a green beauty founder.
[00:06:54.3] -How can the beauty founders be their authentic selves on social media
[00:13:10.0] - What do you see the future of green beauty as?
[00:18:27.1] - What assumptions did you have before you crossed $1m in revenue?
[00:31:15.00] - What was your experience with retail, and how did you move the product from the shelf?
[00:43:57.00] - Sephora and Ulta compete with your brand loyalty
[00:481:29.00] - Longevity over exponential growth
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