One of the biggest differentiators today for B2B brands is the best possible customer experience. Since there really is no substitute for real-world interactions, activating influencers at events is one of the best customer content strategies out there today.
On this episode, I interview Lee Odden, CEO and co-founder of Top Rank Marketing, about why events are an ideal format for influencer content collaboration.
What we talked about:
Customer content strategies that activate influencers The importance of speakers in building a brand The ingredients of activated content Strategies (like live blogging) that augment an event Check out these resources we mentioned during the podcast:
Lee’s LinkedIn Certain