34 min
Ep 61: Adison Clark, Co-Founder of P&Co. Your Basket Is Empty
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- Technology
I sit down with Adison Clark, Co-Founder of P&Co. We explore how a love of music and motorbike-coffee-tattoo culture led to the creation of the brand, the power of community building and DIY content for early stages of growth, why they focussed on psychographics not demographics, why we need to rebrand the term influencer, pivoting from a brand to an agency and the best piece of advice if you’re starting your own brand.
This episode is proudly brought to you by Klaviyo 🙏
Enjoy ✌️
I sit down with Adison Clark, Co-Founder of P&Co. We explore how a love of music and motorbike-coffee-tattoo culture led to the creation of the brand, the power of community building and DIY content for early stages of growth, why they focussed on psychographics not demographics, why we need to rebrand the term influencer, pivoting from a brand to an agency and the best piece of advice if you’re starting your own brand.
This episode is proudly brought to you by Klaviyo 🙏
Enjoy ✌️
34 min