When you publicly declare your commitment to doing Profit First right, we’ve got your back. It’s time to intercept your usual behavioral paths that are not serving you well. It’s time to stop acting cool and do the “uncool” to truly achieve financial freedom. It’s also time to banish the colloquialisms that are hogwash. Mike, Danielle and our fellow certified Profit First Professionals are here to guide and support you on your path to permanent profitability.