Ep 7 - U.S. COO of Edelman, Lisa Ross

Lisa Ross, U.S. Chief Operating Officer of Edelman, joins Sheiny to discuss her overall passion to impact society in ways of using her communications background to influence businesses and individuals. We go into depth as to her drive for policy and change when working in the Clinton Administration, the racial injustice research done over the summer using the Edelman Trust Barometer and what she found interesting/shocking about their findings, and her expectations for businesses as they look to "get their house in order". We go deeper into businesses messaging and responses to Black Lives Matter and her overall optimistic mindset that our society can continue to change and evolve for the greater good. Beyond the Profile is a podcast where we discuss hard-hitting career stories with professionals of all ages. We’re looking to get into the nitty gritty when it comes to breaking down our guests' career paths, why did they choose the industry/company they work for, where did their passions come from, and what are they looking to do to make a difference in the future for the work they’re involved in. This is a chance for all of us to learn and potentially implement how these guests go about their business, decision-making, and ultimately how they found a love for their craft. Please rate, review, and subscribe! Lisa's Info: LinkedIn: @Lisa-Ross TWTR: @LisaRossDC Edelman website: www.edelman.com Follow us on: IG: @beyondtheprofile TWTR: @beyndtheprofile LinkedIn: @beyond-the-profile Music: www.bensound.com