38 min

Ep 72: Building a Brand for Women with Nicholle Overkamp Retirement Inside Out

    • Investing

Nicholle Overkamp, CEO, founder, and advisor at Wilcox Financial Group joins us on today’s show. She’s going to break down her journey from a personal producer to a CEO and entrepreneur in financial services.
 
Nicholle has built a brand for high-net individuals, female investors, and business owners. Not only is she helping her clients financially, but she is also a business coach aiding other advisors throughout the industry.
 
More about Nicholle: https://www.wilcoxfinancialgroup.com/team/nicholle-overkamp-mba
 
Listen for these key points: 
2:36 – How did you get into the industry?
6:03 – Have you seen a full cycle?
8:57 – What were your considerations when going off on your own?
12:10 – How did you pick this brand?
16:13 – Focusing on women in this industry
18:11 – How did you market your business?
22:15 – Have you segmented your database?
27:20 – What is Powerhouse and who is it serving?
31:26 – How have you found talent?
36:03 – What’s your favorite pizza place?  

Nicholle Overkamp, CEO, founder, and advisor at Wilcox Financial Group joins us on today’s show. She’s going to break down her journey from a personal producer to a CEO and entrepreneur in financial services.
 
Nicholle has built a brand for high-net individuals, female investors, and business owners. Not only is she helping her clients financially, but she is also a business coach aiding other advisors throughout the industry.
 
More about Nicholle: https://www.wilcoxfinancialgroup.com/team/nicholle-overkamp-mba
 
Listen for these key points: 
2:36 – How did you get into the industry?
6:03 – Have you seen a full cycle?
8:57 – What were your considerations when going off on your own?
12:10 – How did you pick this brand?
16:13 – Focusing on women in this industry
18:11 – How did you market your business?
22:15 – Have you segmented your database?
27:20 – What is Powerhouse and who is it serving?
31:26 – How have you found talent?
36:03 – What’s your favorite pizza place?  

38 min