Ep 72: Building a Brand for Women with Nicholle Overkamp Retirement Inside Out with Tom Lamendola

Nicholle Overkamp, CEO, founder, and advisor at Wilcox Financial Group joins us on today’s show. She’s going to break down her journey from a personal producer to a CEO and entrepreneur in financial services.
 
Nicholle has built a brand for high-net individuals, female investors, and business owners. Not only is she helping her clients financially, but she is also a business coach aiding other advisors throughout the industry.
 
More about Nicholle: https://www.wilcoxfinancialgroup.com/team/nicholle-overkamp-mba
 
Listen for these key points: 
2:36 – How did you get into the industry?
6:03 – Have you seen a full cycle?
8:57 – What were your considerations when going off on your own?
12:10 – How did you pick this brand?
16:13 – Focusing on women in this industry
18:11 – How did you market your business?
22:15 – Have you segmented your database?
27:20 – What is Powerhouse and who is it serving?
31:26 – How have you found talent?
36:03 – What’s your favorite pizza place?