EP☕786"It's Not A Tech Decision — It's A Money Decision: Four Clinic Owners On Going All In" [Coffee with Goughy: Live From LA]

You think AI is a tech decision. It's not. It's a money decision.

In this episode, we sit down with four of the clinic owners actually doing it — Jen, Jason, Ken, and Ricky. Real numbers, real growth, real sacrifices it took to get there.

They'll tell you straight: missing calls is costing you more than the tool that fixes it. Spending money to make money isn't reckless — it's just business.

You'll hear what it actually took for a clinician to step back and become a CEO. What sacrifice really looks like when you're scaling. And why the decision makers in this room aren't smarter than you — they're just faster to act.

Stop overthinking it. Make the decision.

1. "Why start on this journey with AI, with a modern clinic?"
2. "Who does this impact most in the clinic — staff, front desk, or you as the business owner?"
3. "What was the breaking point that made you decide to go from a clinician treating 35+ hours a week to only 10 hours, and become CEO instead?"
4. "How would you get started with a second location without doubling up on equipment costs?"
5. "Where are you now spending more of your time since AI gave you that time back — team, marketing, or family?"
6. "What sacrifices have you had to make in your personal lives and family to get where you are today, and what made it worth it?"
7. "Is it easily worked into Paula's training to have her inform new leads about specialized services and technology before they even talk to a person?"

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