48 min
Ep 8 - Culture Vultures, Culture Builders, and Everything In Between Tech & Soul Podcast
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- Business
In this episode, we sit down with digital innovation expert Albert Thompson and dove into a fascinating discussion about culture and business. How do brands authentically tap into cultural movements while still being profitable? Can you scale intimacy in business?
We explored case studies like Red Bull's focus on adventure sports and P&G's acquisition of Black-owned haircare brands. Albert dropped some serious knowledge. A few major takeaways from the conversation:
* Attention is the cash value of time.
* Brands that capture attention gain influence to move markets and make money.
* Business rules aren't personal.
* Acquisitions often happen so bigger brands can understand emerging consumer behavior and innovations.
* Competing identities - between company history, current leaders, and target consumers - make it hard for brands to orient around culture. Figuring out your true North Star is key.
Key moments include:
00:02:16 - Monetizing Everything 00:05:45 - Culture and Community 00:08:16 - Cultural Insights in Advertising 00:12:00 - Branding and Culture 00:14:24 - The Power of Attraction and Scarcity in Branding 00:16:14 - The Impact of Diversity of Thought 00:18:01 - Balancing Business and Brand Identity 00:21:07 - The Value of Attention in Business 00:23:54 - Navigating Brand Acquisitions and Cultural Impact 00:28:39 - The Influence of Infrastructure Control 00:29:00 - Empowerment and Predatory Practices 00:30:27 - Business Dynamics and Money 00:32:30 - Market Share and Longevity 00:36:36 - Navigating Late-Stage Capitalism 00:42:19 - The Soul of Black Entrepreneurs 00:43:40 - The Future of Culture 00:44:43 - Competing Identities in Organizations 00:45:58 - Navigating Cultural Adoption
Let us know what stuck out to you in the comments! Hoping this gives food for thought around the dynamics of business, culture, and community. We’re excited to keep the conversation going.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techandsoul.substack.com
In this episode, we sit down with digital innovation expert Albert Thompson and dove into a fascinating discussion about culture and business. How do brands authentically tap into cultural movements while still being profitable? Can you scale intimacy in business?
We explored case studies like Red Bull's focus on adventure sports and P&G's acquisition of Black-owned haircare brands. Albert dropped some serious knowledge. A few major takeaways from the conversation:
* Attention is the cash value of time.
* Brands that capture attention gain influence to move markets and make money.
* Business rules aren't personal.
* Acquisitions often happen so bigger brands can understand emerging consumer behavior and innovations.
* Competing identities - between company history, current leaders, and target consumers - make it hard for brands to orient around culture. Figuring out your true North Star is key.
Key moments include:
00:02:16 - Monetizing Everything 00:05:45 - Culture and Community 00:08:16 - Cultural Insights in Advertising 00:12:00 - Branding and Culture 00:14:24 - The Power of Attraction and Scarcity in Branding 00:16:14 - The Impact of Diversity of Thought 00:18:01 - Balancing Business and Brand Identity 00:21:07 - The Value of Attention in Business 00:23:54 - Navigating Brand Acquisitions and Cultural Impact 00:28:39 - The Influence of Infrastructure Control 00:29:00 - Empowerment and Predatory Practices 00:30:27 - Business Dynamics and Money 00:32:30 - Market Share and Longevity 00:36:36 - Navigating Late-Stage Capitalism 00:42:19 - The Soul of Black Entrepreneurs 00:43:40 - The Future of Culture 00:44:43 - Competing Identities in Organizations 00:45:58 - Navigating Cultural Adoption
Let us know what stuck out to you in the comments! Hoping this gives food for thought around the dynamics of business, culture, and community. We’re excited to keep the conversation going.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techandsoul.substack.com
48 min