Ep.80 - Chris J Reed -The LinkedIn Personal Branding Expert & How to Become a LinkedIn Rock Star - Black Marketing

Summary

In this episode, Justin Campbell interviews Chris J. Reed, the CEO of Black Marketing and a LinkedIn marketing expert. They discuss the importance of personal branding on LinkedIn and how it is more effective than company page marketing. They also talk about the power of engagement on LinkedIn and the impact of automation on the platform. Chris shares insights on LinkedIn awards and the evolution of video content on the platform. The conversation concludes with a discussion on Chris's book, 'How to Become a LinkedIn Rockstar,' and the benefits of using Sales Navigator.

Takeaways

• Personal branding on LinkedIn is more effective than company page marketing.
• Engagement, particularly through comments, is key on LinkedIn.
• Automation on LinkedIn is not recommended and can damage personal and company brands.
• LinkedIn awards, such as Top Voice, are often based on arbitrary criteria and can be misleading.
• Video content on LinkedIn is not as popular as other platforms, and the focus should be on written content.
• Sales Navigator is a powerful tool for generating leads and qualifying prospects on LinkedIn.

Follow Chris on LinkedIn here

Follow Justin on LinkedIn here