Ep.82 - Mark Walker - B2B Account Based Marketing - How to crack it. How others get it wrong. - RevvedUp.ai

Mark's Bio:

With 17 years of commercial leadership experience, Mark has built and scaled every go-to-market team from scratch including: SDRs, Account Executives, Account Management, Marketing & RevOps.

Mark is currently the co-founder and CEO of RevvedUp, an AI platform enabling hyper-relevant ABM campaigns across the whole buyer journey at scale. 

Previously he held the CRO position at native, Student Beans and Attest; and prior to that he was head of growth at Eventbrite UKI.

He is an active coach and trainer for founders and their sales and marketing leaders, helping them create successful go-to-market strategies and execute them.

Summary

Mark Walker, founder of RevvedUp.ai, discusses the importance of generating great content for ABM marketing campaigns and how AI can help scale these efforts. He highlights the key steps in ABM marketing, including account selection, research, understanding stakeholders, and creating relevant and personalized content. Mark also emphasizes the role of the CMO in revenue generation and the need for effective follow-up in lead nurturing. He shares a use case where RevvedUp.ai helped a company improve their outbound prospecting by providing personalized and creative campaign ideas. Mark also mentions upcoming trends in AI, such as OpenAI's Strawberry release and advancements in AI video generation.

Takeaways

ABM marketing requires account selection, research, understanding stakeholders, and creating relevant content.

CMOs are taking on a more revenue-driven role and are responsible for pipeline generation.

Effective follow-up is crucial in lead nurturing and building relationships with prospects.

RevvedUp.ai helps improve outbound prospecting by providing personalized and creative campaign ideas.

Upcoming trends in AI include OpenAI's Strawberry release and advancements in AI video generation.

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