Ep.83 - Adrian Kingwell - How to successfully sell your agency: The highs and lows of being an entrepreneur - Mission Group

Future Fuzz - The Digital Marketing Podcast

Summary

In this episode of Future Fuzz, host Justin Campbell interviews entrepreneur Adrian Kingwell, who shares his journey from a frustrating corporate career to founding successful businesses, including Mezzo Labs and Uplifter. Adrian discusses the importance of resilience, key hires, and the challenges of navigating an acquisition. He emphasizes the value of mentorship and networking for entrepreneurs, and offers insights into building a SaaS product that addresses real market needs.

Takeaways

  • Adrian transitioned from a corporate job out of frustration.

  • Key hires, especially in finance, are crucial for business success.

  • Navigating an acquisition involves unexpected challenges.

  • Building a business requires resilience and adaptability.

  • Networking and mentorship are vital for entrepreneurs.

  • Uplifter was born from a need for better campaign tracking.

  • The importance of understanding financial metrics like EBIT.

  • Successful businesses often have a strong culture fit post-acquisition.

  • Entrepreneurs should be prepared for sleepless nights and challenges.

  • Listening to customer needs drives product development.

Follow Adrian on LinkedIn here

Follow Justin on LinkedIn here

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