According to an oft-cited survey, over 65 million Americans are considering receiving an aesthetic treatment for the first time. Nick Magruder wants to make aesthetics more accessible for these consumers — and he may have found a way to do it.
Drawing on his experience as Co-Founder and CEO of FriendMedia (now vrtly.ai), where he built an innovative platform focused on delivering a seamless in-practice marketing platform to medical aesthetic providers, Nick is the new Co-Founder and CEO of True Aesthetics.
The stated mission? "To lower barriers to entry for self-confidence, fight against stigmas, and democratize medical aesthetics." As for what that means in practical terms, take the example of the so-called "liquid nose job" — a nonsurgical procedure arguably overlooked and under-marketed that yet offers an excellent entry point.
By getting consumers educated, engaged, vetted, and into seats, True Aesthetics is piloting a new white-glove model for third-party patient acquisition under the banner of their first direct-to-consumer brand, TrueNose.
The goal is to set a precedent for continued success in other areas:
• Identify a niche procedure and build a consumer brand around it.
• Drive awareness through various digital avenues.
• Streamline conversion with AI-driven online consultations.
• Partner with financing companies to pre-approve prospective patients and deliver qualified patients on demand.
With potential future verticals including "True Lips," "True Breast," "True Lipo," and even dental and wellness, find out why Dr. Stevens thinks the future looks bright for True Aesthetics on the latest episode of The Technology of Beauty.
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