22 min
9. Rethinking value of Public Relations (PR), entrepreneurs taking everything personally and starting Business Over Drinks podcast with Terng (Part 2) On My Own Terms: Career Switch for Millennials in Singapore
-
- Philosophy
Our guest speaker, Terng Shing Chen, more commonly known as Terng, is the CEO and founder of SYNC PR, a technology company that provides public relations and content marketing.
Before founding SYNC PR, he had an illustrious career as an in-house public relations (PR) employee and in PR agencies. Some of the clients and brands he has worked with include Razer, GrabTaxi (Grab), Paktor and MyDoc.
Terng is also the co host of the Business Over Drinks podcast, modelled after the countless business conversations that happen over a few drinks. It is self-described as casual conversation between business leaders, industry mavericks and the two hosts.
This episode is Part 2 out of 3 where Terng tells us more about measuring ROI of Public Relations (PR), when does PR have the highest ROI for a company's growth, managing a team and how he and his co-host started Business Over Drinks podcast.
Book mentioned: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
This podcast episode was recorded in Apr 2022.
Subscribe to bonus podcast content and career resources via ✉️ email newsletter.
Social Media:
Kindly rate and review this podcast on social media / Apple Podcast. Your 2 mins spent will mean the world to us and will make the hundreds of hours spent producing this podcast all worthwhile. Consider subscribing and following the podcast wherever you are listening or watching from so you won't miss out on new episodes.
You can find and connect with us on our 🌐 website, Linkedin, Instagram, Facebook and watch (parts of) the conversation on YouTube.
Support the show
Subscribe to bonus podcast content and career resources via ✉️ email newsletter.
About the host John Lim:
John Lim has had an unconventional career by Singapore / Asian standards - with several career switches. He started his career in banking before co-founding a laser tag events company. After building the business from ground-up, growing the team to 20+ and running Singapore's largest indoor laser tag center, he joined an early-stage tech startup to lead business development across Southeast Asia. In 2019, he took a leap of faith to join the e-commerce industry, seemingly unknown sector, until a few months later when Covid-19 pandemic brought the world to its knees.
While John finds himself lucky to have 'survived' the career switches relatively unscathed, he has never forgotten how it feels like to be at the crossroads of your career and life. Now, he has started this podcast - to provide the resources and perspectives he wished he had - and to help you make the most of your career to live your best life.
Join him as he speaks with unconventional career changers and risk-takers, taps into their experiences and perspectives and discusses all things career. Together, they will provide you nuggets of wisdom, inspiration and actionable insights to start living life on your own terms.
Our guest speaker, Terng Shing Chen, more commonly known as Terng, is the CEO and founder of SYNC PR, a technology company that provides public relations and content marketing.
Before founding SYNC PR, he had an illustrious career as an in-house public relations (PR) employee and in PR agencies. Some of the clients and brands he has worked with include Razer, GrabTaxi (Grab), Paktor and MyDoc.
Terng is also the co host of the Business Over Drinks podcast, modelled after the countless business conversations that happen over a few drinks. It is self-described as casual conversation between business leaders, industry mavericks and the two hosts.
This episode is Part 2 out of 3 where Terng tells us more about measuring ROI of Public Relations (PR), when does PR have the highest ROI for a company's growth, managing a team and how he and his co-host started Business Over Drinks podcast.
Book mentioned: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
This podcast episode was recorded in Apr 2022.
Subscribe to bonus podcast content and career resources via ✉️ email newsletter.
Social Media:
Kindly rate and review this podcast on social media / Apple Podcast. Your 2 mins spent will mean the world to us and will make the hundreds of hours spent producing this podcast all worthwhile. Consider subscribing and following the podcast wherever you are listening or watching from so you won't miss out on new episodes.
You can find and connect with us on our 🌐 website, Linkedin, Instagram, Facebook and watch (parts of) the conversation on YouTube.
Support the show
Subscribe to bonus podcast content and career resources via ✉️ email newsletter.
About the host John Lim:
John Lim has had an unconventional career by Singapore / Asian standards - with several career switches. He started his career in banking before co-founding a laser tag events company. After building the business from ground-up, growing the team to 20+ and running Singapore's largest indoor laser tag center, he joined an early-stage tech startup to lead business development across Southeast Asia. In 2019, he took a leap of faith to join the e-commerce industry, seemingly unknown sector, until a few months later when Covid-19 pandemic brought the world to its knees.
While John finds himself lucky to have 'survived' the career switches relatively unscathed, he has never forgotten how it feels like to be at the crossroads of your career and life. Now, he has started this podcast - to provide the resources and perspectives he wished he had - and to help you make the most of your career to live your best life.
Join him as he speaks with unconventional career changers and risk-takers, taps into their experiences and perspectives and discusses all things career. Together, they will provide you nuggets of wisdom, inspiration and actionable insights to start living life on your own terms.
22 min