44 min
Ep 90: The Value of a Successful Customer with John Jantsch Mike Up In Your Business Podcast with Mike Michalowicz
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- Entrepreneurship
John Jantsch has a brand new book out called the Ultimate Marketing Engine, which teaches you how to build your business by building a better experience for your customers. In his 30 years in marketing, he's learned a thing or two, and John is here to share how helping your existing customers be successful is the key to effective marketing. As John says, "You're not looking for transactions. You're looking for ways to create transformations." Listen in!
John Jantsch has a brand new book out called the Ultimate Marketing Engine, which teaches you how to build your business by building a better experience for your customers. In his 30 years in marketing, he's learned a thing or two, and John is here to share how helping your existing customers be successful is the key to effective marketing. As John says, "You're not looking for transactions. You're looking for ways to create transformations." Listen in!
44 min