28 min
Ep. 93 - C. Lloyd Mahaffey on Crafting a Platform for Educating and Converting Aesthetic Patients Technology of Beauty
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- Medicine
It's common knowledge that one of the best ways to convert new prospects into patients is to give them a better understanding of the procedure they are interested in.But patient education can be a problem for aesthetic practitioners. As Engage Technologies Group CEO C. Lloyd Mahaffey puts it, "Humans have the attention span of goldfish." Drawing on experience Lloyd gained from working with K-12 and higher education markets at Apple under Steve Jobs, he recognized a gap between what the m...
It's common knowledge that one of the best ways to convert new prospects into patients is to give them a better understanding of the procedure they are interested in.But patient education can be a problem for aesthetic practitioners. As Engage Technologies Group CEO C. Lloyd Mahaffey puts it, "Humans have the attention span of goldfish." Drawing on experience Lloyd gained from working with K-12 and higher education markets at Apple under Steve Jobs, he recognized a gap between what the m...
28 min