Freelancer Training on How to Find Direct Clients

Jason Willis-Lee
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  • الوظائف

🚀 Welcome to the How to Find Direct Clients Podcast – your go-to resource for ambitious translators looking to level up their careers!🎯 Why Tune in?Grow Your Client Base: Learn proven strategies to attract more direct clients and secure steady work.Boost Your Professional Growth: Expert interviews and solo episodes tailored to early-career language providers making 3k or less a month.Maximize Your Potential: Discover how to optimize workflows, embrace technology, and develop skills that set you apart in a competitive industry.Build Your VIP Network: Connect with like-minded peers and expand your professional circle to unlock new opportunities.Overcome Challenges: Gain valuable insights to navigate obstacles, achieve your goals, and become a sought-after freelance translator.✨ This podcast is for YOU if you're ready to invest in your career growth, learn from experts and take your translation career up a notch! Hit the + button in Apple podcasts/iTunes or SUBCRIBE in Spotify to be notified as soon as new episodes drop. Subscribe to our show here: https://www.buzzsprout.com/2025705/subscribe

  1. قبل ٤ أيام

    Ep 101. The 50/50 Rule: Fin Wycherley’s Strategy for Turning Social Media Content into Bank Clients

    Send us a text I just learned why 90% of small businesses are wasting their social media efforts. (And it's costing them high-value clients every single day.) This week I spoke with digital marketing expert Fyn Wycherley of Superized Media, who's built such influential reach that even Barack Obama and Daniel Priestley follow her. She revealed the exact strategies that convert social media followers into paying clients—especially for those operating under six figures. THE BIGGEST MISTAKE: You're Publishing, Not Marketing ✅Most of us treat social media like a free PR machine—dumping content as a checklist exercise. ✅Marketing is about getting content in front of your target audience, nurturing trust, and leading with incredibly interesting, educational or entertaining content. ✅Every post should be an icebreaker. Without visibility and trust, the algorithm kills your content cold. THE CONTENT FORMULA THAT WORKS If you're posting 7 days a week, use the T-M-B Formula: → 4 Top-of-Funnel posts: Deliver massive value because people don't know you yet. → 2 Middle-of-Funnel posts: Share case studies for people ready to buy. → 1 Bottom-of-Funnel post: Include an offer or CTA. If your service costs over €750, you need a nurturing mechanism (emails, lead magnets). WHY YOU NEED VIDEO (even if like introvert me you don't like it) Video is the only way to genuinely win trust online. Fyn's clients go from a couple hundred views to 200,000 people per post when they embrace video. PLATFORM-SPECIFIC STRATEGIES → Instagram Reels: Informal, spontaneous energy with visual movement. → LinkedIn: Infographics and carousels get the best reach. Drop "gold nuggets," not boring content. → Multi-Platform: create once, spread everywhere (LinkedIn, TikTok, YouTube, Instagram, Facebook). THE STORYTELLING SECRET You have 2 seconds to stop the scroll. Never start with "Hi, my name's..." Use suspension and intrigue. Hook them immediately. AI: YOUR IDEA GENERATOR Use ChatGPT, Claude and Perplexity for ideas only. Then add your personality. People smell generic AI content a mile away. FYN'S GAME-CHANGING ADVICE ✅Split your energy 50/50: ✅50% creating content ✅50% engaging and building community The Bottom Line: Stop broadcasting. Start building trust and converting followers into clients. What's your biggest challenge with converting social media followers into paying clients? Connect with Fyn Wycherley on LinkedIn or visit Superized Media. #DigitalMarketing #SocialMediaStrategy #ContentMarketing #SmallBusiness #BusinessGrowth Support the show ✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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  2. ٢٢ أكتوبر

    Ep 100. Future-Proofing Your Freelance Career: Mastering Business Systems and Relationships in the AI Digital Era with Brandon Pflieger

    Send us a text Download your FREE personal branding video Podcast Ep. 100 is here. Mastering Business Systems and Relationships in the AI Digital Era with Brandon Pflieger To celebrate the 100th episode of Freelancer Training on How to Find More Direct Clients, I sat down with Brandon Pflieger, small business consultant and founder of Capital Growth Partners, to discuss sustainable growth strategies for solopreneurs and freelancers navigating the AI-powered digital landscape.  Brandon shares his proven "business blueprint" approach for helping startups and small businesses scale from 0 to 1M in revenue, with a focus on what AI can't replace—authentic human P2P relationships and trust. Whether you're just starting out or looking to level up your freelance business, this conversation is jam-packed with actionable insights on working smarter, pricing your worth, and building systems that support long-term success. Notable Nuggets Sustainable Business Growth for Solopreneurs – Moving beyond the hustle to create systems that work Working Smarter, Not Harder – Strategies to maximize efficiency without burning out Knowing Your Worth – How to price your services and communicate your value Setting Clear Outcomes – The importance of defining success with clients upfront The Human Element AI Can't Replace – Why trusting client relationships remain critical in the AI era The Business Blueprint Diagnostic – A framework for analyzing your business across four dimensions: People Processes & Systems Product Marketing Sales Process SOPs – Creating standard operating procedures that convert The Power of Client Referrals – Turning satisfied clients into your best marketing channel Building Your Virtual Presence – Strategic tips for LinkedIn and Meta platforms 5 Key Takeaways Trust Over Tech – While AI can automate many tasks, it cannot replace the trust and authentic relationships that drive long-term freelance success Systems Create Freedom – Implementing SOPs and processes allows you to scale without sacrificing quality or your sanity Referrals Are Gold – A strong referral network from satisfied clients is one of the most sustainable growth strategies Strategic Digital Presence – Focus your online efforts on platforms where your ideal clients are active (LinkedIn and Meta being key) Resources Mentioned Capital Growth Partners – Brandon Pflieger's consulting firm LinkedIn – Key platform for professional networking and client acquisition Meta Platforms – Strategic social media presence for freelancers Connect with Brandon Company: Capital Growth Partners LinkedIn:  Tune in here:  https://lnkd.in/dmCt78pz Support the show ✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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  3. ١٤ أكتوبر

    Ep 99 Organizational Change Expert Sarena Diamond Helps Online Language Pros Adapt to the Rapid Shifts Brought on by AI and Automation

    Send us a text Download your FREE personal branding video Sarena Diamond is this week's guest on a podcast aimed at entrepreneurs in the language services industry. When Sarena and I first talked, I realized that every business where there are people involved is facing enormous challenge and change these days. And change doesn't fail because of language gaps, but the importance of the change often gets lost in translation (see what I did there! LOL) So, I hope you will tune in as we unpack what really makes change stick and why treating transformation like a project instead of a human experience is where most leaders go wrong. Saren'a quick lessons on:  💎 Managing change vs. managing projects  💎 The 3 non-negotiables for lasting transformation  💎 Why “good ideas” still meet resistance  💎 What to actually measure if you want to know your change is working If you’ve ever launched an initiative that fizzled, or you want to make sure what you are working on currently doesn't go awry, this one’s for you! As always, I'd love to hear your feedback! #ChangeManagement #BusinessTransformation #LanguageServices #EntrepreneurPodcast #Leadership #OrganizationalChange #ChangeLeadership #BusinessGrowth #TranslationIndustry #LanguageIndustry #LSP #TranslationBusiness #LanguageEntrepreneur #LocIndustry #TranslationEntrepreneur #LanguageServiceProviders #Entrepreneurship #BusinessPodcast #SmallBusiness #LeadershipDevelopment #BusinessStrategy #PodcastEpisode #ChangeAgent #BusinessLeadership Support the show ✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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  4. ١٦ سبتمبر

    Ep 98. Building Niche Market Tools Without Tech Skills - Insights from Founder Michael Broyles

    Send us a text Download your FREE personal branding video Book your FREE scouting call This week on Freelancer Training, I chat with Michael Broyles of TSN Visual Communication Solutions about the power of visual communication! 💡 Discover how Michael helps schools and businesses build tailored digital signage that truly engages audiences. Learn why dynamic visual content is so effective—people retain 60% of what they see vs. 10% of what they hear—and why “keeping it simple” is a game-changer. Michael also shares his top advice for freelancers and small businesses: “Trust yourself” and “refuse to quit.” Tune in to learn: • How visual content boosts audience retention • Why listening to end-users drives better products • How to turn communication challenges into scalable solutions Explore Michael’s work at tsnvcs.com #FreelancerTraining #VisualCommunication #Podcast #CustomerDrivenInnovation #SmallBusiness #LanguagePros Support the show ✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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  5. ٥ سبتمبر

    Ep 97. I've started so I'll finish. Creative Language Learning with AI: How to Stay Focused.

    Send us a text Download your FREE personal branding video Book your FREE scouting call This week I sat down with Kerstin Cable — language learning expert, coach and co-founder of the AI Language Club — to explore how AI is reshaping language acquisition and career growth. Overview Kirsten shares her journey from freelance translator to language coach and business owner, highlighting how AI can be a powerful tool — not a competitor — for language learners and professionals alike. We discussed practical strategies to integrate AI ethically and effectively, while keeping the joy of language learning alive. Kerstin’s Journey Founding Fluent Language and building a thriving online language community since 2012.Expanding into coaching and productivity mentoring while running AI Language Club.AI as a Productivity Tool, Not a Threat Reframing AI as a productivity enhancer, not a replacement.Using ChatGPT, Claude, Gemini and Perplexity to streamline research, text creation and analysis.Leveling Up Language Learning Moving beyond Duolingo to reach advanced fluency levels (B2–C2).AI use cases: grammar explanations, text analysis, conversation simulations, pronunciation aids, and cultural context quizzes.Future-Proofing Your Freelance Translator Career Positioning yourself as an “expert user” to add value and stay competitive.Using linguistic expertise to detect AI errors and maintain quality.Ethical and Effective AI Use Always verify AI-generated content and check sources.Why human oversight is non-negotiable, especially in medical, legal or technical contexts.Quickfire Tips from Kirsten Use tables, images and etymology for better memorisation.Embrace experimentation: your next great idea is never your last.Top read: Tiny Experiments by Ann-Laure Le Cunff.Final Takeaway Rediscover the spark of language learning. When professionals reconnect with the joy and playfulness that drew them to language in the first place, their work — and client results — improve exponentially. Connect with Kirsten Support the show ✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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  6. ٢٨ يوليو

    Ep 96. From Side Hustle to Growth Engine: Podcasting Strategies That Win with Vince Quinn

    Send us a text Download your FREE personal branding video Book your FREE scouting call Most business owners treat their podcast like a passion project—scattered, inconsistent, and disconnected from their actual offers. But this week's guest, Vince Quinn, is on a mission to change that. Vince is a former media professional turned podcast strategist and Creative Director at SBX Productions. He helps coaches, consultants, and creative service providers turn their podcasts into intentional, revenue-generating growth engines. In this episode, we unpack the difference between chasing downloads and building a client-attracting asset. You’ll learn: ✅ Why most podcasts fail to deliver ROI—and how to fix that ✅ The secret to building a podcast around your voice, not the algorithm ✅ How to align your content with your offer ✅ What it really takes to use your podcast to generate high-ticket leads ✅ Simple shifts to transform your podcast into your most effective marketing tool Whether you're launching your first podcast or reworking an existing show, this conversation will help you bring clarity, structure, and strategy to your content. Connect with Vince Quinn: 🔗 https://freepodcasthelp.com/ 🔗 https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/   ↗️ Subscribe to the podcast for weekly business growth-focused episodes https://www.buzzsprout.com/2025705/subscribe  FREE weekly newsletter https://entrepreneurialtranslator.com/niche-your-way-to-the-top  Get exclusive tips, templates and episode recaps #PodcastStrategy #BusinessPodcast #ClientAttraction #ContentMarketing #PodcastGrowth #HighTicketLeads #CreativeEntrepreneur #CoachMarketing #ConsultantMarketing #PodcastTips #MarketingStrategy #PodcastProduction #AuthorityBuilding #LeadGeneration #VinceQuinn #SBXProductions #OnlineBusinessGrowth #ContentThatConverts #PodcastLaunch #ServiceProviderMarketing #IntentionalContent #SmallBusinessTips #DigitalMarketingTools #PodcastingForBusiness #GrowYourAudience Support the show ✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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  7. ١٥ يوليو

    Ep 95. Five reasons experienced medical translators should pivot to linguistic validation

    Send us a text  In this solo episode of the show, we unpack the essential role of linguistic validation (LV) in global clinical trials.  You’ll learn: – What linguistic validation is and how it differs from standard translation – Why it's critical for ensuring the accuracy of patient-reported outcomes (PROs) – The key steps in a linguistic validation protocol – How cognitive debriefing ensures patient comprehension – The importance of cross-cultural adaptation in maintaining conceptual equivalence across different languages Whether you're a clinical research professional, freelance translator or clinical trial sponsor, this episode will clarify how LV safeguards data integrity and patient safety across diverse populations. #LinguisticValidation #ClinicalTrials #PatientReportedOutcomes #CognitiveDebriefing #MedicalTranslation #LifeSciencesTranslation #CrossCulturalResearch #Localization #Pharma #ClinicalResearch Support the show ✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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  8. ٨ يوليو

    Ep 94. Leads on Autopilot: How to Attract Clients with LinkedInVantage®

    Send us a text In this episode, I’m joined by award-winning author and entrepreneur Al Kushner, author of The AI LinkedIn Advantage.  Al shares how freelance translators, interpreters, and copywriters can harness AI to streamline workflows, boost productivity, and win high-value direct clients on LinkedIn. We explore practical strategies for personal branding, breaking free from agency dependence, and using AI tools to position yourself as a thought leader.  Al explains why optimising your LinkedIn profile is critical before outreach, how to attract clients through niche-specific newsletters, and how to identify and engage directly with end clients using Sales Navigator. He also shares key insights on the power of meaningful connections, the value of creating educational content, and how LinkedIn’s premium features can help freelancers grow a sustainable client base. 3 actionable takeaways: Optimise your LinkedIn profile with a strong photo, keyword-rich content, and recommendations before making connections.Start a niche-specific newsletter to build authority, bypass spam filters, and connect directly with your audience.Engage with end clients' content using Sales Navigator to get on their radar without automation.Connect with Al Kushner on LinkedIn, visit his website, or check out his book The AI LinkedIn Advantage, available on Amazon. Support the show ✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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مقطع ترويجي

التقييمات والمراجعات

حول

🚀 Welcome to the How to Find Direct Clients Podcast – your go-to resource for ambitious translators looking to level up their careers!🎯 Why Tune in?Grow Your Client Base: Learn proven strategies to attract more direct clients and secure steady work.Boost Your Professional Growth: Expert interviews and solo episodes tailored to early-career language providers making 3k or less a month.Maximize Your Potential: Discover how to optimize workflows, embrace technology, and develop skills that set you apart in a competitive industry.Build Your VIP Network: Connect with like-minded peers and expand your professional circle to unlock new opportunities.Overcome Challenges: Gain valuable insights to navigate obstacles, achieve your goals, and become a sought-after freelance translator.✨ This podcast is for YOU if you're ready to invest in your career growth, learn from experts and take your translation career up a notch! Hit the + button in Apple podcasts/iTunes or SUBCRIBE in Spotify to be notified as soon as new episodes drop. Subscribe to our show here: https://www.buzzsprout.com/2025705/subscribe

المعلومات

  • صناع العمل
    Jason Willis-Lee
  • سنوات النشاط
    ٢٠٢٢ - ٢٠٢٥
  • الحلقات
    ٨٩
  • التقييم
    ملائم
  • حقوق النشر
    © 2025 Freelancer Training on How to Find Direct Clients
  • موقع البرنامج على الويب
    Freelancer Training on How to Find Direct Clients