Ep. 94 - How to Create Immersive Attractions for FECS featuring Mike Ficarra

In this episode of the Memory Makers Podcast, host Russ Van Natta chats with Creative Works’ Head Concept Developer Mike Ficarra about How to Create Immersive Attractions for FECS. Mike shares insights from his work on iconic themed attractions like Masters of the Universe and G.I. Joe, exploring how physical storytelling, guest psychology, and IP preservation come together. He explains “forensic storytelling,” where guests discover narratives on their own, and how operational demands and medium limits influence design while obeying the laws of physics. The conversation highlights blending CGI, sound, and social gameplay to create emotional connections, while overcoming practical challenges through teamwork.