• August 4

Ep 98: 11 Email Marketing Mistakes Brands Keep Making

The World's Best Email and Retention Podcast

After auditing hundreds of email programs, Jordan Gordon has seen the same mistakes show up again and again.

In this episode of The World’s Best Email & Retention Podcast, Jordan runs through 11 common problems that make retention programs harder to manage and less effective, from creating endless Klaviyo segments and bloated flows to mixing too many goals into one post-purchase journey.

He also gets into why non-opener resends can hurt your sending reputation, where your best offer should appear in an email, what brands miss when testing dark mode, and why producing more campaigns can leave you with thinner creative.

Then he moves beyond the inbox with two CRO mistakes he sees constantly: underdeveloped top product pages and homepages that have accumulated too many competing ideas.

What you’ll learn:

  • Why you probably have too many Klaviyo segments
  • How bloated flows create dead weight in your retention program
  • Why each automation should have one clear conversion goal
  • Who you should ask for reviews and UGC
  • Why non-opener double taps can hurt deliverability
  • Where your strongest offer should appear
  • Why every brand should be checking emails in dark mode
  • How too much campaign volume can weaken your creative
  • What your highest-traffic PDP needs above the fold
  • How to clean up an overloaded homepage

00:00 – How Email + CRO Drive More Revenue

01:22 – The Email Mistakes Jordan Sees Every Day

03:19 – Why Too Many Flows Become Dead Weight

06:16 – UGC, Reviews & Post-Purchase Mistakes

10:07 – Give Every Automation One Clear Goal

13:29 – Offers, Non-Opener Resends & Dark Mode

16:22 – When Too Much Email Content Hurts Performance

22:13 – PDP & Homepage CRO Mistakes

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