The Flywheel - an Amazon Podcast

Sellics
  • 5.0 (5)
  • MARKETING
The Flywheel - an Amazon Podcast

Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.

Episodios

  1. 06/04/2021

    EP10: Why Do Rankings Matter

    In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.

    33 min

  2. 30/03/2021

    EP9: Conversation with Matt McGraw - a Success Story

    In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back! Reach out and send question to theflywheel@sellics.com

    33 min

  3. 23/03/2021

    EP8: What to Do When You Don't Want to Do Your Job!

    What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly. Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?

    18 min

  4. 16/03/2021

    EP7: Ad Scheduling, a Double-edged Sword

    In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times.  Resources: Sellics Advertising How Does Ad Scheduling Work in Sellics?

    21 min

  5. 09/03/2021

    EP6: Keyword Harvesting

    In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach. Resources: Video: The Keyword Harvesting Process Optimal Campaign Structure for Keyword Harvesting Campaign Naming Convention

    29 min

  6. 02/03/2021

    EP5: Bread & Butter PPC (Part 2)

    In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC. Topics: Campaign structure: How to group products together Naming convention, why is it important? Segmentation by campaign or ad groups: pros and cons  Separating campaigns by keyword type or match type  Resources: Optimal Campaign Structure Campaign Naming Convention  Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to theflywheel@sellics.com

    31 min

  7. 23/02/2021

    EP4: Bread & Butter PPC (Part 1)

    In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC.  Topics:  The origins of PPC advertising Key Performance Metrics on Amazon The layered structure of Amazon campaigns The three families of keywords in the Amazon real estate. Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures. Resources: Sellics - AI Automation The Sellics Benchmarker [Beta]  Send Questions to theflywheel@sellics.com

    30 min

  8. 16/02/2021

    EP3: A Conversation with Franz Jordan, Sellics' CEO

    In this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They discuss the future of the Amazon shopping experience, the relationship between paid media and the "organic world", the latest innovation in Amazon software, and their first loves.  Resources: Sellics - AI Automation The Sellics Benchmarker [Beta] Send Questions to theflywheel@sellics.com

    29 min

  9. 09/02/2021

    EP2: Product Targeting & Hotdogs

    In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance? Topics: What is product targeting? Which ad types support it? Which ad types are best for product targeting The "Hot Dog Example": Up-sell, Conquest, Cross-sell Story Time - Luxury Camping Accessories story  Resources: How to Run Effective Amazon Product Targeting Campaigns: Case Study & Strategy Sellics - AI Automation Send Questions to theflywheel@sellics.com

    22 min

  10. 02/02/2021

    EP1: The Sales Attribution Window

    In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions.   In this episode we cover:  What is the sales attribution window Differences between different ad types on Vendor Central and Seller Central How to analyze performance and make decisions The effect of the window on automation tools. Resources: Sellics - AI Automation

    24 min

  11. 28/01/2021

    EP0: What did Amazon do now?!

    In the first ever episode of The Flywheel, an Amazon podcast hosted by Sellics' Strategic Account Managers, Courtney and Tommaso share they thoughts on the recent changes to the Amazon's platform. As brands are no longer allowed to reply to customers' reviews, how should you adapt your Amazon strategy? Why did this change happen?  What are some opportunities sparked by this change? Listen in and find out more the the first episode of The Flywheel! Resources: Commenting on Amazon Reviews Is Not Possible Anymore – What to Do Now? Sellics - Amazon Reviews & Questions Software Solution

    25 min
  • 11 episodios

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Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.

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