31 min

EP019 | Freelance to Franchise. A Growth Story, with Suzy Sanders The Brand Compass

    • Entrepreneurship

In this episode:Growth is a really weird, personalised experience. I find that it helps to talk it through with different business owners, because everyone’s triggers for growing …or growing in a specific way are different.
This is why generic advice never works. “Guru” advice never works. Talking, listening and gathering a variety of insights helps inform your thinking about what would or could work for you.
In this episode, I talk to Suzy about how she came to realise that being a freelancer was just not going to cut-it. It was stressful, it wasn’t allowing any freedom for her personal life and she had really just created a really bad “job” for herself. Come listen as we walk through her thinking and decision making to where she is today…running a franchise of virtual assistants based on her core beliefs.
Nothing is easy. Business is hard. However, if you get the balance right – the hard work can be joyful work too.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Suzy Sanders is a business owner, author, speaker and professional coach. She founded her virtual assistant business in 2016 and four years later, she grew the business through franchising and, as at the time of us recording, she has 6 franchisees across the UK supporting a thriving global client base.
Suzy has been featured on the BBC, Huffington Post, and PA Life - sharing her finely-tuned approach of putting the strength of collaboration and community at the heart of business. She emphasises that business success is not always about more money, but rather about more kindness, integrity, impact, empowerment and adventure. 
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Growth is a really weird, personalised experience. I find that it helps to talk it through with different business owners, because everyone’s triggers for growing …or growing in a specific way are different.
This is why generic advice never works. “Guru” advice never works. Talking, listening and gathering a variety of insights helps inform your thinking about what would or could work for you.
In this episode, I talk to Suzy about how she came to realise that being a freelancer was just not going to cut-it. It was stressful, it wasn’t allowing any freedom for her personal life and she had really just created a really bad “job” for herself. Come listen as we walk through her thinking and decision making to where she is today…running a franchise of virtual assistants based on her core beliefs.
Nothing is easy. Business is hard. However, if you get the balance right – the hard work can be joyful work too.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Suzy Sanders is a business owner, author, speaker and professional coach. She founded her virtual assistant business in 2016 and four years later, she grew the business through franchising and, as at the time of us recording, she has 6 franchisees across the UK supporting a thriving global client base.
Suzy has been featured on the BBC, Huffington Post, and PA Life - sharing her finely-tuned approach of putting the strength of collaboration and community at the heart of business. She emphasises that business success is not always about more money, but rather about more kindness, integrity, impact, empowerment and adventure. 
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

31 min