29 min
EP020 | Protecting Your Intellectual Property, with Stephen Ruse The Brand Compass
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- Entrepreneurship
In this episode: As a subject matter expert there are some things you need to be really conscious about when it comes to the work that you create and generate. (If you are not sure you are a subject matter expert – listen to ep17, this will help work that out).
When I was a franchise consultant - looking at the aspect of intellectual property (IP) became a necessity in building the value into my client’s business. I still have this as a habit in the consulting work I do today, even though its brand strategy I focus on. Protecting your IP is really important to secure your value and also to create brand assets.
In this episode, I talk to Stephen Ruse, who is a UK-based solicitor specialising in Intellectual Property. Come listen as we walk through what you need to be thinking about when you create original work – whether that is a book, a course, or a proprietary model. We also touch on the difference between copyright and trademarking.
Investing in listening to this episode, may spark some action which will pay dividends in years to come. Curious? Come join us.
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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Stephen Ruse is a senior associate at Howes Percival, a legal firm which has 6 offices in the UK and supports clients around the world.
Stephen’s specialism is in Intellectual Property and IT - he advises his clients on areas like: registering and protecting their trademarks, IT and Software agreements, and in commercialising their IP.
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.
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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click for the full audio transcribed version).
In this episode: As a subject matter expert there are some things you need to be really conscious about when it comes to the work that you create and generate. (If you are not sure you are a subject matter expert – listen to ep17, this will help work that out).
When I was a franchise consultant - looking at the aspect of intellectual property (IP) became a necessity in building the value into my client’s business. I still have this as a habit in the consulting work I do today, even though its brand strategy I focus on. Protecting your IP is really important to secure your value and also to create brand assets.
In this episode, I talk to Stephen Ruse, who is a UK-based solicitor specialising in Intellectual Property. Come listen as we walk through what you need to be thinking about when you create original work – whether that is a book, a course, or a proprietary model. We also touch on the difference between copyright and trademarking.
Investing in listening to this episode, may spark some action which will pay dividends in years to come. Curious? Come join us.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Stephen Ruse is a senior associate at Howes Percival, a legal firm which has 6 offices in the UK and supports clients around the world.
Stephen’s specialism is in Intellectual Property and IT - he advises his clients on areas like: registering and protecting their trademarks, IT and Software agreements, and in commercialising their IP.
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click for the full audio transcribed version).
29 min