35 min

Ep03: Nick Panayi, CMO at Amelia (IPsoft Company‪)‬ The Datavana Podcast

    • Technology

The job of marketers is to harness data for knowledge, and knowledge is power.In this episode of Datavana, we learn from Nick Panayi, CMO of IPsoft Company, take on data, and his answers to questions like:Why do Sales Accepted Leads give him nightmares?Why with data lakes and data rivers is it so hard to have a 360-degree view of the customer?Why is a Chief Data Officer integral to a business?And finally, why does people misunderstanding, and misusing data horrify him?

The job of marketers is to harness data for knowledge, and knowledge is power.In this episode of Datavana, we learn from Nick Panayi, CMO of IPsoft Company, take on data, and his answers to questions like:Why do Sales Accepted Leads give him nightmares?Why with data lakes and data rivers is it so hard to have a 360-degree view of the customer?Why is a Chief Data Officer integral to a business?And finally, why does people misunderstanding, and misusing data horrify him?

35 min

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