36 min
Ep066: Crafting a Life in Style with Elaine Turner Building Texas Business
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- Entrepreneurship
In today's episode of Building Texas Business, fashion entrepreneur Elaine Turner is joining us to talk about her journey of launching Edit by Elaine Turner, her luxury boutique that emphasizes mindful consumption. She shares her experiences navigating the challenging retail industry and lessons from her previous ventures.
Elaine gives advice on balancing your brand identity and adapting to changing customer expectations. Her stories highlight the difficulties of expanding business plans and finding community resonance.
She also shares her views on building teams that align with the brand spirit, which can be valuable for entrepreneurs.
Toward the end of the discussion, Elaine reflects on her personal experiences of living in Houston and Santa Fe. Elaine's gratitude for the hard-won lessons makes her a role model for navigating the industry's turbulence with empathy, vision, and agility.
SHOW HIGHLIGHTS
Elaine shares her experience with Edit by Elaine Turner, a Houston boutique offering curated European luxury brands, emphasizing mindful consumption and the art of editing in fashion.
We discuss Elaine's background in entrepreneurship within her family, her early interest in fashion, and the influence of her parents and mentors on her career.
Elaine describes the lessons learned from launching a luxury line that failed, the importance of understanding brand identity, and the value of knowing your core customer base.
Chris touches on the challenge of balancing novelty with accessibility in fashion and the pitfalls of expanding too quickly.
We explore the importance of community focus in retail and the critical role of hiring team members who align with the brand's culture.
Elaine recounts the transition from brick-and-mortar to digital commerce, noting the surprising speed of change and the recent shift back to a balance between digital and physical storefronts.
Chris and Elaine discuss agile leadership, the importance of empathy, and the necessity of adapting to the needs of the workforce in the retail industry.
Elaine reflects on personal transformation, the process of starting a second business, and the evolution of relationships during life's challenging phases.
We chat about Elaine's personal side, including her preference for Tex-Mex over barbecue and her dream retreat to Santa Fe.
Elaine shares her gratitude and excitement for her new venture, Edit by Elaine Turner, and the journey of crafting a life filled with purpose and passion.
LINKSShow Notes
Previous Episodes
About BoyarMiller
About Edit by Elaine Turner
GUESTS
Elaine TurnerAbout Elaine
TRANSCRIPT
(AI transcript provided as supporting material and may contain errors)
Chris: In this episode, you will meet Elaine Turner, founder of Edit by Elaine Turner and Elaine Turner Designs. Elaine's entrepreneurial passion centers around fashion and lifestyle brands, but her true passions are serving her community and empowering and supporting women through education, connection and philanthropy. Alright, let's get going. I cannot wait for this episode. I'm so excited to have Elaine Turner here. Elaine, thanks for joining me today.
Elaine: I love being here. Thanks for having me.
Chris: One of the things I love about you is that you are a serial entrepreneur, and I think those are my favorite people to talk to. Let's talk about what you're doing today with Edit by Elaine Turner. Tell us what that is.
Elaine: I just opened a new store concept here in Houston, in Tanglewood, and the store is called Edit by Elaine Turner. Really, the whole idea of the store was concepted from a place of renewal and redemption, because we can talk about my story beforehand. But it was all about this idea of curating hard to find European luxury, upscale brands for the Houston clientele who I felt like the art of discovery, like what else? She goes to Tutsis and she goes to Neemans and Saks and Nordstroms and we're lucky we live in this incredible
In today's episode of Building Texas Business, fashion entrepreneur Elaine Turner is joining us to talk about her journey of launching Edit by Elaine Turner, her luxury boutique that emphasizes mindful consumption. She shares her experiences navigating the challenging retail industry and lessons from her previous ventures.
Elaine gives advice on balancing your brand identity and adapting to changing customer expectations. Her stories highlight the difficulties of expanding business plans and finding community resonance.
She also shares her views on building teams that align with the brand spirit, which can be valuable for entrepreneurs.
Toward the end of the discussion, Elaine reflects on her personal experiences of living in Houston and Santa Fe. Elaine's gratitude for the hard-won lessons makes her a role model for navigating the industry's turbulence with empathy, vision, and agility.
SHOW HIGHLIGHTS
Elaine shares her experience with Edit by Elaine Turner, a Houston boutique offering curated European luxury brands, emphasizing mindful consumption and the art of editing in fashion.
We discuss Elaine's background in entrepreneurship within her family, her early interest in fashion, and the influence of her parents and mentors on her career.
Elaine describes the lessons learned from launching a luxury line that failed, the importance of understanding brand identity, and the value of knowing your core customer base.
Chris touches on the challenge of balancing novelty with accessibility in fashion and the pitfalls of expanding too quickly.
We explore the importance of community focus in retail and the critical role of hiring team members who align with the brand's culture.
Elaine recounts the transition from brick-and-mortar to digital commerce, noting the surprising speed of change and the recent shift back to a balance between digital and physical storefronts.
Chris and Elaine discuss agile leadership, the importance of empathy, and the necessity of adapting to the needs of the workforce in the retail industry.
Elaine reflects on personal transformation, the process of starting a second business, and the evolution of relationships during life's challenging phases.
We chat about Elaine's personal side, including her preference for Tex-Mex over barbecue and her dream retreat to Santa Fe.
Elaine shares her gratitude and excitement for her new venture, Edit by Elaine Turner, and the journey of crafting a life filled with purpose and passion.
LINKSShow Notes
Previous Episodes
About BoyarMiller
About Edit by Elaine Turner
GUESTS
Elaine TurnerAbout Elaine
TRANSCRIPT
(AI transcript provided as supporting material and may contain errors)
Chris: In this episode, you will meet Elaine Turner, founder of Edit by Elaine Turner and Elaine Turner Designs. Elaine's entrepreneurial passion centers around fashion and lifestyle brands, but her true passions are serving her community and empowering and supporting women through education, connection and philanthropy. Alright, let's get going. I cannot wait for this episode. I'm so excited to have Elaine Turner here. Elaine, thanks for joining me today.
Elaine: I love being here. Thanks for having me.
Chris: One of the things I love about you is that you are a serial entrepreneur, and I think those are my favorite people to talk to. Let's talk about what you're doing today with Edit by Elaine Turner. Tell us what that is.
Elaine: I just opened a new store concept here in Houston, in Tanglewood, and the store is called Edit by Elaine Turner. Really, the whole idea of the store was concepted from a place of renewal and redemption, because we can talk about my story beforehand. But it was all about this idea of curating hard to find European luxury, upscale brands for the Houston clientele who I felt like the art of discovery, like what else? She goes to Tutsis and she goes to Neemans and Saks and Nordstroms and we're lucky we live in this incredible
36 min