Ep08: Using podcasts to drive pipeline in B2B

In this episode of The Revenue Stream, I had the opportunity to sit down with Sam Kuehnle, VP of Marketing at Loxo, to discuss how he's driving pipeline with podcast. Sam spilled the beans on Loxo's approach to marketing in the recruiting software space by pivoting away from traditional Google ads and leveraging podcasts as a core strategy to drive brand awareness and demand. He shared his thought process on which types of companies should think about podcast, how he convinced his leadership team to trust in podcast as a strategy, his distribution plan, the backend ops process he has for his podcasts, the metrics he tracks, and the impact he's seeing with it. If podcast is part of your marketing strategy, this is an episode you don't want to miss.