EP1: The Sales Attribution Window

In the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions.  

In this episode we cover: 

• What is the sales attribution window
• Differences between different ad types on Vendor Central and Seller Central
• How to analyze performance and make decisions
• The effect of the window on automation tools.

Resources:

Sellics - AI Automation