EP12 Mastering Authenticity and Communication in Real Estate with Natalie Hoye The WA Property Q&A

Success in the real estate industry as an agent is not all about how many properties you sell. It’s not even how much you make, at least for some. In today’s episode of the WA Property Q&A podcast, we are joined by one of Perth’s multi award winning real estate agents who has built an enviable reputation of doing things “differently.”Natalie Hoye is the Director at Red Fox Property Group. Nat calls what she does as real estate alchemy. It’s an exciting conversation that will give you a glimpse of Natalie’s style of “sales” that’s not sales at all: it’s much more consultation based on deep listening and being present for her clients.We’ve covered some familiar topics but also some that you wouldn’t expect from a real estate. Nat is a true gem and her insights are deep.Topics we cover include:·     Key elements of a livable suburb·     Being smart about renovations – cosmetic vs. structural changes·     How to deal with an unpredictable market·     The power of authenticity and connection·     Helping buyers get their name on a title. It’s the simple things that make a big difference.·     Why it’s not about commission but connection Chapters:0:00:01 Introduction to WA Property Q&A Podcast0:00:49 Introduction to Natalie Hoy and Red Fox0:04:30 Top four suburbs: Mount Lawley, Inglewood, Bedford, Bayswater0:06:27 Social precincts and amenities in livable suburbs0:08:37 Access and walkability vs. traffic Congestion0:11:58 High demand school zones0:14:00 Increasing prices and demand in the inner city market0:16:10 Decreased appetite for renovating properties0:17:19 The shift in expectations: COVID and societal changes0:21:26 Multiple offers and the surprising market response0:25:01 Sellers’ emotional connection and the importance of letting go0:31:55 Being of service and avoiding commission breath0:37:10 Negotiating a revised offer with sellers0:39:45 Sellers accepting lower offers for certainty0:40:54 Wrap up