Ep13 - Perfuming Intentions: Unlocking the Power of Aroma for Healing, Branding & Transformation

In this episode of our podcast, we had the pleasure of welcoming Sheva Pinkus, a talented perfumist and expert in aromatherapy. Sheva's unique approach to creating aroma reading profiles is tailored specifically to her clients' needs, making her work both personal and transformative.
Sheva began by sharing her fascinating journey into the world of holistic healing, which was inspired by her own experience with rheumatoid arthritis diagnosed at the age of 12. With a background in art education spanning over two decades, she immersed herself in the study of herbs and various healing modalities. Her spiritual journey led her to become a ceremonial artist, where she created tea ceremonies that catered to the individual needs of her clients.
As she delved deeper into her passion for healing, Sheva developed a complete set of Chakra essential oil blends, which revealed profound insights into her clients' lives. This experience sparked her idea of using aroma as a vision board, helping individuals manifest their goals through personalized scents.
We explored the science behind scent and its powerful connection to the limbic brain, which governs our emotions and memories. Sheva explained how scent can trigger memories and emotions more quickly than any other sense, making it a potent tool for emotional shifts and habit formation. She emphasized the importance of scent memory in creating new experiences and how it can anchor our intentions and goals.
In our conversation, Sheva also discussed her innovative approach to helping business owners create unique brand stories through scent. By understanding their vision and the emotions they want to evoke, she crafts personalized aromas that resonate with their brand identity. This process involves linking scents to various sensory experiences, such as colors, sounds, and textures, to create a cohesive and memorable olfactory experience.
We touched on the energetic component of aroma, where Sheva elaborated on how plants and their essences can help us tap into our potential and momentum. She highlighted the importance of using botanicals to elevate our goals and desires, emphasizing that everything in our world is made up of energy and molecules.
Throughout the episode, Sheva shared her insights on building her business, including her strategies for networking, client engagement, and maintaining organization through a robust CRM system. She expressed her excitement about the future of her business and her readiness to take on new challenges.
Listeners interested in working with Sheva can easily reach out through her website, perfumingintentions.com, where they can explore various services, from creating personalized aromas for businesses to purchasing unique products.
This enlightening conversation with Sheva Pinkus not only showcased the transformative power of scent but also inspired us to consider how we can harness aroma to enhance our lives and businesses. We hope you enjoy this episode as much as we did!

Timestamps
00:00:00 - Introduction to Sheva Pinkus and Her Journey
00:00:40 - Background in Education and Holistic Healing
00:01:45 - The Birth of Aroma Reading Profiles
00:02:50 - The Power of Scent and the Limbic Brain
00:04:24 - Understanding Scent Memory and Emotional Connection
00:05:49 - Creating Unique Aroma Profiles for Businesses
00:11:19 - The Speed and Impact of Aroma on Mood
00:12:40 - Crafting Brand Stories Through Scent
00:19:03 - The Energetic Component of Aroma
00:23:31 - Finding and Connecting with Clients
00:26:12 - Organizational Strategies and CRM Use
00:28:56 - How to Contact Sheva Pinkus
00:29:40 - Closing Remarks and Call to Action

Quotes
Aroma can be a powerful emotional shift. It can be an anchor to an emotion you want to hold on to.

Shevah Pinkus
Website: perfumingintentions.com
Facebook: https://www.facebook.com/PerfumingIntentions
Instagram: https://www.instagram.com/perfumingintentions/