Why do people say one thing and do another? What drives “sales” behavior? How do we get people to want to work with us? Melina Palmer of the Brainy Business Podcast uses behavioral economics (the study and science of why people buy- or not) to help us learn how to make our businesses more ‘brain friendly.’ She provides actionable tips on how to create a message that actually lands for your audience. We also discuss the most brainy way to frame your offerings, pricing strategies, and so much more! Subtle brainy shifts can make a profound impact on attracting more clients and helping those clients to take action. Work smarter, not harder, by learning how to incorporate key behavioral economics strategies into your business!