28 min
EP141: The rules of advertising. There are regulations. NerdBrand Podcast
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- Business
Happy new year! On our last episode of the NerdBrand podcast for 2022, you’ll learn there are rules to advertising. And hear about why we say, everything is an ad.
If you have Netflix, go watch Pepsi, where’s my jet? But not now.
First, let’s talk about the rules of advertising. Not philosophical ones. The ACTUAL rules.
Not all content you see is an advertisement for a product. A brand’s name being used in a film, TV, or SNL skit doesn’t mean that’s an ad. But as a brand, you have to treat it like one. Because the audience assumes it’s an ad.
A Peleton product appeared on a Sex and City episode. In one scene, a beloved character on the show died (fictionally) shortly after riding it. That character's death led to a 4% drop in stock value. But it was not an ad!
Nonetheless, because it was PLACED in the shot, it was assumed to be by the audience. Not even Ryan Reynolds could save the situation with his tongue-in-cheek ad showing the actor and product.
The Pepsi and the fighter jet fiasco is another example we'll talk about.
Support the show
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
Learn more about NerdBrand
Hear more of the NerdBrand Podcast
Happy new year! On our last episode of the NerdBrand podcast for 2022, you’ll learn there are rules to advertising. And hear about why we say, everything is an ad.
If you have Netflix, go watch Pepsi, where’s my jet? But not now.
First, let’s talk about the rules of advertising. Not philosophical ones. The ACTUAL rules.
Not all content you see is an advertisement for a product. A brand’s name being used in a film, TV, or SNL skit doesn’t mean that’s an ad. But as a brand, you have to treat it like one. Because the audience assumes it’s an ad.
A Peleton product appeared on a Sex and City episode. In one scene, a beloved character on the show died (fictionally) shortly after riding it. That character's death led to a 4% drop in stock value. But it was not an ad!
Nonetheless, because it was PLACED in the shot, it was assumed to be by the audience. Not even Ryan Reynolds could save the situation with his tongue-in-cheek ad showing the actor and product.
The Pepsi and the fighter jet fiasco is another example we'll talk about.
Support the show
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
Learn more about NerdBrand
Hear more of the NerdBrand Podcast
28 min