Women who are potential Airbnb hosts may hesitate to join the platform due to safety concerns. The homesharing site’s non-discrimination policy doesn’t allow you to accept only female guests, but there are measures you can take to attract the type of person you feel comfortable sharing your home with.
Kathleen Forest is a Superhost is the DC suburb of Arlington, Virginia. Since her listing went live in February of 2017, she has had much success and accrued 42 positive reviews. Because her husband is often traveling for work and she has two sons, Kathleen had concerns about listing a room in their family home on Airbnb, but she has developed strategies to set forth clear expectations and establish boundaries with guests.
Listen in as Kathleen shares the precautions she has taken to protect herself and her sons, her approach to the Instant Book feature, and her suggestions for hosts with children. Learn to design a listing that appeals to your ideal guest so that you feel comfortable and safe!
How to attract your ideal guest
•Design listing to attract target audience (‘ideally suited to solo female travelers and couples’)
•Decorate specifically for that demographic
•Offer features that might appeal to ideal guest
Precautions Kathleen has taken to protect herself and her sons
•Profile photo with husband
•‘We’ language in communication with guests
How Kathleen approaches Instant Book
•Weighed the options (takes away control, but generates traffic)
•Decided to turn on, but set to approve guests without reviews
•Declines guests who make her uncomfortable
•Seeks additional info about guests without reviews (research social media, reach out to increase comfort level)
How Kathleen establishes boundaries with guests
•Kid-friendly quiet hours (10p-6a)
•Explicitly stated rules (no illegal substances, no firearms, no unregistered guests)
•Advertises just room, rather than inviting guests to hang out in living room, etc.
•‘Penguin’ reference to ensure guest read entire listing
•Keypad lock on front door alerts when people are in and out
•Keypad locks on all bedroom doors prevent theft, ensure safety
Unique aspects of Kathleen’s Airbnb
•Guestbook in room
•Local tips for riding DC metro
Kathleen’s suggestions for hosts with children
•Get buy-in from your kids
•Explain benefits of necessary sacrifices
•Build in breaks from hosting
•Sit down and discuss if they push back
Kathleen’s general tips for Airbnb hosts
•Start hosting and your niche will become apparent
•If you don’t like hosting or there isn’t enough demand, you can always stop
Connect with Jasper
This episode is sponsored by Hostfully.com where you can create a custom digital guidebook for your guests!
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