26 min
EP198: Niching in Uncertain Times: The Do’s and the Don'ts - PART 5 The Business of Becoming with Lori Kennedy
-
- Business
Welcome to Part 5 of ‘Niching in Uncertain Times: The Do’s and the Don'ts,’ where we are going to wrap up ALL of the strategies in this five-part series and solidify the final Do and Don’t that you should put above all others.
Do us a favor and please watch the first four segments if you haven’t already, as this episode ties them all together! We want you to be able to sit down with this and really brainstorm everything we’ve talked about so far.
All of our episodes have touched on getting attention by telling a relatable story. Describe a scenario that the ideal client for your niche has done or lived through. You can paint the picture of a stressful situation and grab that awareness without asking, “Are you stressed?” This is where you begin.
Our final podcast of this series will dive into:
How do I use content and social media to sell? Where should I sandwich the educational piece? Can I engage my audience without speaking “at” them? Be a real human in the world. Interact with your audience. Ask questions. Talk to them.
The way that most practitioners and coaches display themselves online is similar to how old-school doctors portray themselves, using words the client doesn’t understand...leaving the client feeling unintelligent and not knowing what to do next. Hence, why we begin with an empathetic story.
What We Talk About In This Episode:
Emotionally charged headlines, stories, and dialogues Speaking in the first person, as if in a real conversation, in your content Shying away from the educational or scientific pieces in the beginning The right time to talk “clinical” The day to day life of a client in your narrowest, most specific niche Niching down properly, without rushing the process for short-term gain
Things We Mention In This Episode:
10K Success System Take Your Health Practice Online
Here’s How To Subscribe & Leave A Review (pretty-please):
Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
Let’s Keep The Conversation Going…
Do you have a burning question you’d like to ask? I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect.
You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.
Welcome to Part 5 of ‘Niching in Uncertain Times: The Do’s and the Don'ts,’ where we are going to wrap up ALL of the strategies in this five-part series and solidify the final Do and Don’t that you should put above all others.
Do us a favor and please watch the first four segments if you haven’t already, as this episode ties them all together! We want you to be able to sit down with this and really brainstorm everything we’ve talked about so far.
All of our episodes have touched on getting attention by telling a relatable story. Describe a scenario that the ideal client for your niche has done or lived through. You can paint the picture of a stressful situation and grab that awareness without asking, “Are you stressed?” This is where you begin.
Our final podcast of this series will dive into:
How do I use content and social media to sell? Where should I sandwich the educational piece? Can I engage my audience without speaking “at” them? Be a real human in the world. Interact with your audience. Ask questions. Talk to them.
The way that most practitioners and coaches display themselves online is similar to how old-school doctors portray themselves, using words the client doesn’t understand...leaving the client feeling unintelligent and not knowing what to do next. Hence, why we begin with an empathetic story.
What We Talk About In This Episode:
Emotionally charged headlines, stories, and dialogues Speaking in the first person, as if in a real conversation, in your content Shying away from the educational or scientific pieces in the beginning The right time to talk “clinical” The day to day life of a client in your narrowest, most specific niche Niching down properly, without rushing the process for short-term gain
Things We Mention In This Episode:
10K Success System Take Your Health Practice Online
Here’s How To Subscribe & Leave A Review (pretty-please):
Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
Let’s Keep The Conversation Going…
Do you have a burning question you’d like to ask? I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect.
You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.
26 min