27 min
EP202: 4 Reasons Why Your Copy Isn’t Converting The Wellness Business Podcast
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- Entrepreneurship
Have you ever promoted a free offer, a webinar, a paid program or something else and the results were less than stellar?
This happens to almost everyone at some point but once you know how to troubleshoot and make the right changes, you’ll start seeing much higher conversions.
There are 4 common reasons why this happens and once you know what they are, you can troubleshoot and see where you can make changes to make it better.
In this episode, we’re sharing the top 4 reasons and giving you examples of how to fix them.
Reason #1: You are speaking more about the features or the “stuff” they get instead of the benefits and results.
Reason #2: You are not focusing enough on their pain points and conveying that you understand where they are right now.
Reason #3: You aren’t using the words or phrases they are using or things they are saying to themselves.
Reason #4: You aren’t addressing and disarming their objections.
Copywriting comes into play with ALL the copy you write, from your emails and social media posts to your sales pages, landing pages for your free offers, your website, your blog posts and more.
Listen in to learn more about these 4 reasons and how you can easily turn it around to get more people taking action.
Links/Resources mentioned on the show:
Links to Resources:
Wellness Business Accelerator
Karen’s Facebook Group
Karen’s Instagram
Kathleen’s Facebook Group
Kathleen’s Instagram
The Wellness Business Podcast Facebook Page
Have you ever promoted a free offer, a webinar, a paid program or something else and the results were less than stellar?
This happens to almost everyone at some point but once you know how to troubleshoot and make the right changes, you’ll start seeing much higher conversions.
There are 4 common reasons why this happens and once you know what they are, you can troubleshoot and see where you can make changes to make it better.
In this episode, we’re sharing the top 4 reasons and giving you examples of how to fix them.
Reason #1: You are speaking more about the features or the “stuff” they get instead of the benefits and results.
Reason #2: You are not focusing enough on their pain points and conveying that you understand where they are right now.
Reason #3: You aren’t using the words or phrases they are using or things they are saying to themselves.
Reason #4: You aren’t addressing and disarming their objections.
Copywriting comes into play with ALL the copy you write, from your emails and social media posts to your sales pages, landing pages for your free offers, your website, your blog posts and more.
Listen in to learn more about these 4 reasons and how you can easily turn it around to get more people taking action.
Links/Resources mentioned on the show:
Links to Resources:
Wellness Business Accelerator
Karen’s Facebook Group
Karen’s Instagram
Kathleen’s Facebook Group
Kathleen’s Instagram
The Wellness Business Podcast Facebook Page
27 min