40 min
Ep22 Chris Zeiher: The Lonely Planet pivots into its new future... again Upon Arrival | Events & Incentives with Adelaine Ng
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- Places & Travel
The much-loved Lonely Planet brand once represented a trusty book to help us navigate our holiday destination. As the internet took over, the company has been challenged to defy a slow death, forcing it to pivot multiple times with new owners and is now taking on its biggest battle of all, with much of travel grinding to a halt.Chris Zeiher is the Lonely Planet's Asia-Pacific spokesperson who has worked with the company for 15 years. He has been with the organisation since its first pivot whe...
The much-loved Lonely Planet brand once represented a trusty book to help us navigate our holiday destination. As the internet took over, the company has been challenged to defy a slow death, forcing it to pivot multiple times with new owners and is now taking on its biggest battle of all, with much of travel grinding to a halt.Chris Zeiher is the Lonely Planet's Asia-Pacific spokesperson who has worked with the company for 15 years. He has been with the organisation since its first pivot whe...
40 min