EP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step Guide Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

There are rules everyone can follow to improve the PDP for shoppers and drive better conversions. In this video, James Gurd breaks down the steps to achieving nirvana (the place, not the band).

Timings if you want to jump to something specific:


[00:40] Define primary and secondary audiences
[01:02] Build the customer mental model
[01:46] Define your buyer type
[02:28] Get the fundamentals right e.g. title, pricing, images, variants etc.
[09:50] Build in persuasion tactics
[11:20] Add useful information prompts
[12:25] Add navigation aids
[12:55] Add product associations
[13:22] Add contextual browse abandonment
[14:28] Review, adjust and finesse